Creative strategy and production for brands.
Translating complex concepts into visual and sensory experiences.
Selected / Recent work:
Hi, my name is Sirui.
I am the creative behind 👁️ Iris Agents.
I specialize in translating complex concepts into immersive sensory experiences. With an MA in Arts and a strong foundation in global production and art direction, I help brands and mission-driven teams build visual strategies that resonate.
My work is defined by the convergence of technology and human tradition: an approach shaped by a global perspective and a passion for solving complex creative challenges. From boutique branding to large-scale advertising campaigns, I bring a unique lens to every project.
The Bay Area introduced me to an intersection of AI, cultural diversity, and deep-rooted traditions, and the unique background and texture of each individual I have worked with continually shapes my perspective - like an immersive maze to walk through and solve. After producing everything from commercial & restaurants to branding to full-scale Advertising Campaigns, I'm currently focusing on creative direction.
I am currently seeking new creative partnerships and mission-driven roles where I can contribute to the next generation of visual storytelling. If you are building something meaningful or looking to expand your team’s creative capabilities, let’s grab a coffee & connect.
I'm always down to exchange ideas.
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Email: siruifiles@gmail.com
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